Archive for PR

How to Sell Out Properly pt. 2

Posted in Marketing, music, The DIY Musician with tags , , , on May 17, 2012 by artlovemagic

Derek is an MBA in entrepreneurship, painter, and bassist for Onward We March, a local progressive metal band. He teaches business skills to artists and writes weekly music business advice for his blog Derek Thinks Music. Got a business question about your art? Shoot him an email at derekmiller5@gmail.com

(This is a continuation of last month’s post of How to Sell Out Properly)

6. Maximize Your Draw: Adding a band/company to your portfolio is risky. The larger an initial market you can show your investors, the easier it is for them to justify signing you up for a few albums.

Put yourself in the A&R rep’s shoes. Even if you loved this new band you saw, how would you defend your decision to sign the band if the only people in attendance at the show are the band’s significant others?

Same decision, now assume the band can regularly pull 60 people at regional shows.

Get your pull up. Don’t assume that a label will “discover” your no-name band at an open-mic night. Get a big enough fan base and buzz that the label hears about your music and have to check it out themselves.

7. Already Be Making Money: Less risk for investors. Same as above.

8. Take Any Contract to Your Lawyer Before Signing: Yes, lawyers are expensive. But so is being trapped in a crappy contract for five albums. If you’re not finished with or currently working on a law degree, you’ll save yourself years of heartache by having a professional review the contract to make sure you’re getting a fair deal.

Labels assume (correctly) that most musicians don’t know about or care to know about contracts. While there are benevolent labels out there, there’s also malevolent labels out there. Protect your band so you don’t become trapped in a terrible marriage.

9. Know Your Band Member’s Intentions: Have a serious, sit-down talk with everyone in the band to work out all the details you can think of before you sign anything.

-Does everyone want to get signed?

-Is everyone willing to relocate?

-What is the minimum offer we would accept?

-What is our goal for getting signed?

-Where does everyone want the creative direction of the band to go?

-What would make everyone happy?

-How much control will we give up?

-Will everyone be able to work around getting signed, or will some have to quit their jobs?

-Would the band member’s spouses approve?

-Would each band member be able to take care of their dependents?

-How much touring is everyone willing to tolerate?

-What would cause someone to want to quit the band?

-Are there any current issues with/between people that must be taken care of? (Skipping practice, not paying rent, fights, medical issues)

10. Be Respectful: You’ll get turned down.

A lot.

The Beatles were turned down by Decca, HMV and Columbia because “Guitar groups are on the way out.” It happened to them, and odds are your band isn’t the next Beatles.

That’s perfectly ok.

Deal with rejections gracefully. Say thanks, and scurry off. Don’t get mad, don’t act crazy, and don’t bad mouth the label; the industry is all connected. If word spreads you’re jerks, it’ll be much harder to gain an audience with already-overloaded label professionals.

There’s millions of other considerations to make, but these are the red-flags you need to take care of before earnestly pursuing a label. Anything else you think should be added to the list?

P.S.: Are you noticing how improving your band in order to get signed sounds awfully similar to how you build a career as a DIY artist?

I thought so.

What Exactly Is “Exposure” Worth?

Posted in Art Business, Marketing, music, The DIY Musician with tags , , , on March 15, 2012 by artlovemagic

Derek Miller is an MBA in entrepreneurship, painter, and bassist for Onward We March, a local progressive metal band. He teaches business skills to artists and writes weekly music business advice for his blog Derek Thinks Music. Got a business question about your art? Shoot him an email at derekmiller5@gmail.com

“Getting your name out there.”

 Some are willing to give away their entire catalog for free in  hopes that the extra exposure will build loytalty and gain fans.

 Other artists insist that every piece of music should be paid for and don’t care about exposure.

 What, exactly, is exposure worth?

 My thoughts:

 A) The exact value of exposure-for-exposure’s sake is nebulous at best.

It’s difficult, if not impossible, to calculate an exact value for each additional unit of exposure, so to speak. Much like advertising, the benefits are only visible over the long-term and are often difficult to directly quantify.

For example, how many additional fans would you expect to get for making an album available for streaming online for free? Would these additional fans buy enough of your music, merch, or shows to make this trade-off a net benefit for your band? This great post by Frank Woodworth does the math to estimate profit per stream, but attempting to discern the value of increased fans and their propensity to purchase is strictly guessing.

 As much as I’d like one straightforward answer, it seems justifying a decision based on the value of exposure is a subjective choice. In the case of streaming, I choose a blended approach.

B) Some types of exposure are more valuable than others.

Paying your own tour expenses in order to tour with an internationally popular band that fits your genre would (probably) be worth it. Paying to get your music tweeted about by a local music blog may be worth it. Paying to get your music available on a Chinese web store if you’re a Tennesse-based funk band will not be worth it.

C) Opportunities that tout “exposure” as their primary selling point should be looked at skeptically.

 Often, the word exposure is a red flag that a service or person is trying to take advantage of you. We’ve all had fantasies that if we get our music in front of the right A&R person / magical wizard, our entire musical career would be solved forever. Companies who base their value proposition on offering bands exposure are playing to this fantasy.

 In our early days, my own band bought into one of those compilation CD rackets where we had to pay $200 for a box of compliation CDs which one song of ours would be on. We were going to be taking baths in exposure-flavored champaigne!

 After dropping the cash and getting the compilation, we quickly realized that the other tracks on CD were awful and didn’t have any rhyme or reason as to why they were all included. It was a mess and we couldn’t, in good conscience, charge people for that collection of debris. I’m pretty sure we ended up throwing the box out.

 Our email inbox is so flooded with these kinds of “opportunities” you’d think we were one email and a thousand dollars away from a world tour. That exposure must be some pretty powerful stuff!

How do you feel about the concept of “exposure”? Does your band give away free music or not? Why do you make the choices you do?

Press Release for Arts Goggle on 10/3/09, ArtLoveMagic’s first Ft. Worth show

Posted in PR with tags , , , , , , , , , , , on September 28, 2009 by artlovemagic

September 9, 2009

 FOR IMMEDIATE RELEASE

CONTACT:
Mario Cauley
ArtLoveMagic
mario@artlovemagic.com
http://www.artlovemagic.com

 

Arts Fifth Avenue presents Arts Goggle featuring ArtLoveMagic

 

Fort Worth, TX – (October 3, 2009) Dallas art collective ArtLoveMagic will partner with Arts Fifth Avenue to present Arts Goggle from 3:00 – 10:30 pm at Arts Fifth Avenue located at 1628 5th Avenue, Fort Worth, TX 76104.  Arts Fifth Avenue kicks off the event with a free gallery exhibit preview from 3:00-6:00 pm, followed by ArtLoveMagic’s live entertainment beginning at 7:00 pm. Admission is $10.00 at the door, or $5.00 with a student ID.  $5.00 presale tickets are available now at www.artlovemagic.com.  The Arts Goggle event accompanies a gallery exhibit which runs from September 27 – October 3 at Arts Fifth Avenue.

 

ArtLoveMagic creates unique art, music, and poetry fusion experiences that gather together local artists and performers from multiple disciplines to create live for the audience. The Arts Goggle marks ArtLoveMagic’s Forth Worth premiere and will spotlight the collaborative talent and skill of Fort Worth, Arlington and Dallas. Featured artists include spoken word artists Michael Guinn, Will Richey and Nnamdi Orakpo; painter Riki Johnson; and the music of GaydenLee, Rin Tin Tin and The Texas Red Legs. Come and experience live music, live artwork, spoken word and more.

 

“When people attend our events they are enveloped in the arts and are always encouraged to create with us,” says co-founder David Rodriguez.  “We are intentionally positive, seriously creative, and seek to produce events that inspire us as well as our audiences.”

 

ArtLoveMagic was co-founded in January of 2007 by Michael Lagocki, Justin Nygren, and David Rodriguez.  Since then, ArtLoveMagic has created more than 30 unique live experiences in Dallas, involving over 100 artists and performers. No two shows are the same, and each adds new ideas and creativity.  The collective’s mission is to tear down the walls that divide the artist from the audience and create a meaningful connection through the phenomenon of artistic interaction.

 

For more information on the Arts Goggle event, please visit http://www.artlovemagic.com. 

 

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ArtLoveMagic Founder/Painter David Rodriguez collaborates with DJ Dean Dillenger to create an original piece using both mediums

Posted in PR with tags , , , , on April 1, 2009 by artlovemagic

Painter David Rodriguez & DJ Dean Dillenger

ArtLoveMagic Founder and painter David Rodriguez is known for producing 8ft tall paintings on plywood using house paint. His paintings come alive with a message that stirs not only mind but as well the heart. DJ Dean Dillenger has been spinning crazy beats within various clubs within the Dallas metroplex. His sets tend to consist of a lot of House, Funk, Dancehall and Hip Hop that he embellishes with either an electronic drum or live percussion.

 

On Saturday, April 11th, these two talents will collide at ArtLoveMagic’s next big event, Illuminate, to create a collaborative work of art. DJ Dean will be mixing live, guided by David’s artistry, as David delivers under the influence of the sounds. You’ve got to experience this first hand. Mokah Coffee Lounge 2803 Taylor St. Dallas, TX 75226. $7 at the door. Check artlovemagic.com for discounted pre-sale tickets.

03/20 Press Release: ARTLOVEMAGIC PRESENTS “ILLUMINATE” 4.11.09

Posted in PR with tags , , on April 1, 2009 by artlovemagic
ARTLOVEMAGIC PRESENTS “ILLUMINATE”

An Adventure With Dallas Artists

 

Dallas, TX – (April 11, 2009) Dallas-based art collective ArtLoveMagic presents “Illuminate” from 8:00 p.m. – Midnight at Mokah Lounge, 2803 Taylor St. Dallas, TX 75226.  Illuminate is a unique art, music, and poetry experience that will gather together local artists and performers from multiple disciplines to create live for the audience.  Spend an evening with over two-dozen of Dallas’ finest musicians, poets, artists and photographers as they share their light.  Admission is $7.00 at the door.

 

“When people attend our events they are enveloped in the arts and are always encouraged to create with us,” says co-founder David Rodriguez.  “We are intentionally positive, seriously creative, and seek to produce events that inspire us as well as our audiences.”

 

ArtLoveMagic was co-founded in January of 2007 by Michael Lagocki, Justin Nygren, and David Rodriguez.  Since then, ArtLoveMagic has created more than 25 unique live experiences, involving over 100 artists and performers. No two shows are the same, and each adds new ideas and creativity to the mix.  The collective’s mission is to tear down the walls that divide the artist from the audience and create a meaningful connection through the phenomenon of artistic interaction.

 

For more information on ArtLoveMagic’s Illuminate event, please visit www.artlovemagic.com.

 

 

illuminate